Tag Archives: film

Little Fishes Indiegogo

Little Fishes Promotional from Little Fishes on Vimeo.

We are proud to support the Little Fishes Indiegogo, a indie film from Sunderland. Here is a break down from the guys and girls themselves:

Little Fishes is a story about Ben and Rosie, a brother and sister who leave home to search for adventure. They meet a mysterious fisherman named John, who takes them under his wing and teaches them how to survive on the open ocean. As Ben recognises a father figure in John, Rosie notices something otherworldly about the man. And she soon realises she’ll have to face her fears to save her brother.

Little Fishes was developed from an original story called Enigma by Aaron O’Sullivan. Over the past few months, along with the director of the project Garry Frost, the screenplay has been honed and perfected through workshops, writing seminars and advice from industry professionals.

Little Fishes is a University project, but even so we intend to ignore the learning curve and go straight for professional industry standard!

What We Need & What You Get

So this is where you come in! For this project we need help with funding in the following areas;

Equipment Rental (Specialist Camera & Lighting Gear)
Transportation of Cast and Crew during the production
Van rental (to help our poor broken backs carry all this heavy gear)
Costume, Make-Up and Props (for our set design and cast, it’s all about the finer details)
And you’ll receive some generous gifts! Such as;
DVD and Blu-Ray copies of the film
Special “thank you’s” on our social networking sites
Photographic Stills from the Production
Any contribution you can make is much appreciated! And we won’t forget your marvellous generosity.

Other Ways You Can Help

Filmmaking is a passion for us. It’s something we care about deeply. Storytelling plays a major part in that, in fact it’s what cinema is about. Your contributions help us to tell a story we think is important. A story that reflects different aspects of ourselves as people.
Log on to Facebook and like our page! Follow us on Twitter! Help us spread the word about this original and gripping tale. And tell your friends and family about us, any bit of help, be it big or small, is greatly appreciated.


And remember to check back for updates on the progress of the film, you are the audience! And this film is for you.

Get Mommafied Fat Face Campaign

Big Mommas house screenshot

The Facebook tab design.

During February 2011 I was responsible for working on a campaign for the Theatrical release of Big Mommas House 3. The campaign was part of a week long advertising take over of the national UK newspaper The-Sun.co.uk ‘s website and a Facebook tab to complement the rest of the marketing surrounding the film.

The lovely design came courtesy of LetsBrock who I greatly enjoy collaborating with.
During development I had the joy of working again with a certain mr Robert Turrall who developed a PureMVC framework to handle the nuts and bolts of putting the project together. I am a fan of PureMVC myself and I do prefer to work with a framework you are familiar with.

I was responsible for creating the image manipulation and webcam camera. To create the image manipulation I initially looked at some facial recognition software but the Actionscript libraries I could find would only recognise Caucasian skin which is a massive problem. Therefore we made use of a overlay guide to aid the positioning of the face within the frame, and did away with detecting a face directly. Adding this detection functionality would greatly improve the quality of the affect applied as it would be easier to tailor the affect to each users face shape and size.

To achieve the affect I created a grid of points over a bitmap, and then used trigonometry to plot several ‘explosions’ on the grid which would disperse these points away from the center of their affect. Each point is linked to an area of the bitmap which becomes distorted as the points move around. This is a similar concept to the technique of displacement mapping and the strength of the affect applied can be adjusted to suit the users needs. This little swf below demonstrates the force by applying it to blocks outside of the circle. The force needs to be applied outside of the circle so that it affects the outside of the face and not the inside. To affect the inside of the face would ruin features such as the eyes, nose and mouth.

[kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://www.grindheadgames.com/demo/circle-pusher/MathTestInCircle.swf” width=”400″ height=”400″ targetclass=”flashmovie”]Get Adobe Flash player



Finally like most of the projects I work on at Substance the final SWF was deployed to multiple languages and territories. We used XML to enable us to change important details such as the release date of the movie, text and imagery within the application without having to recompile.

I hope you like the application, please check out Big Mommafied on Facebook!