Tag Archives: banner

Kelloggs Crunchy Nut: The Nutty Escape

The Nutty Escape

The Nutty Escape

We helped GlueIsobar create a game as part of a promotion for Kelloggs Crunchy Nut that spanned TV and the web. Called The Nutty Escape, the game used the webcam to check if the user looked at a box of Kelloggs Crunchy Nut contained in a video.

Nutty Escape Video

Nutty Escape Video

We had to experiment a lot with different webcams and libraries, eventually modding an existing library to get as much speed as possible from it, from the widest possible combinations of hardware. It was quite a technical challenge!

Eye Detection

Eye Detection

To play the game, head over to this page on Youtube:

https://www.youtube.com/user/KelloggsCrunchyNut/game?utm_source=Youtube_masthead_970x250&utm_medium=display&utm_campaign=CN_Chocolate_Bertie_Q3_2013