Tag Archives: advergame

Selfridges: Elfridges

Elfridges Title

Elfridges Title

We worked with the #1 department store in the world, Selfridges, to create the game Elfridges as part of their Christmas 2014 campaign. The platformer, which was created in HTML5, features 4 zones with bonus levels and a tough final boss at the end of the game. Each zone was themed around a specific store which helped promote that location, and each has their own intro scene:

Elfridges Intro

Elfridges Intro

The game features several quests that the user must complete to get a top score. The quests are given by cute animals within each zone, and require the player to find a hidden item within the zone they are currently in. We used Phaser and PhaserLE to provide the backbone of the games architecture, and we packaged the game for the Apple App Store using CocoonJS. Cocoon is quite powerful, and enabled us to hit frame rates of 60FPS, and also support features such as Facebook and twitter integration.

Elfridges Quest

Elfridges Quest

You can download the Elfridges Game from the Apple App store here.You can also view a cool review on Youtube here.

Kelloggs Coco Pops: Ancient Rooms

Ancient Rooms Start

Ancient Rooms Start

Working with GlueIsobar, we developed a game as part of a promotion for Kelloggs Coco Pops. The game involves the player controlling a kart, and jumping over and ducking under various obstacles such as flames, spikes and boulders. Ancient Rooms was deployed multinationally, and as such was localised into various languages, including arabic.

Ancient Rooms Door Puzzle

Ancient Rooms Door Puzzle

The game promoted use of codes found by using an in-pack toy supplied when someone purchased a pack of Coco Pops, which helped the user to unlock doors to different rooms.

Ancient Rooms

Ancient Rooms

Ancient Rooms was built using Box2D to control the physics, and different types of obstacles can be found on each of the different levels.

Ancient Rooms: Fire Level

Ancient Rooms: Fire Level

We were able to work with our good friend Jimp on this game, who supplied the artwork and also level design.

Ancient Rooms: Ice Level

Ancient Rooms: Ice Level

Kelloggs Krave Game

Krave Start Screen

Krave Start Screen

We created a game with GlueIsobar for a Kelloggs Krave promotion that was deployed on Youtube. The game was initially built to be rendered using the Starling framework, but a requirement of Youtube that stated no Stage3D meant that we had to rewrite a new rendering system for the texture atlas.

Krave Game

Krave Game

Players moved the character by clicking on a location, which caused the Krave to move to that location. Chocolates run away from the Krave, and have to be herded into a trap for the player to win.

Krave Complete

Krave Complete

Kelloggs Crunchy Nut: The Nutty Escape

The Nutty Escape

The Nutty Escape

We helped GlueIsobar create a game as part of a promotion for Kelloggs Crunchy Nut that spanned TV and the web. Called The Nutty Escape, the game used the webcam to check if the user looked at a box of Kelloggs Crunchy Nut contained in a video.

Nutty Escape Video

Nutty Escape Video

We had to experiment a lot with different webcams and libraries, eventually modding an existing library to get as much speed as possible from it, from the widest possible combinations of hardware. It was quite a technical challenge!

Eye Detection

Eye Detection

To play the game, head over to this page on Youtube:

https://www.youtube.com/user/KelloggsCrunchyNut/game?utm_source=Youtube_masthead_970x250&utm_medium=display&utm_campaign=CN_Chocolate_Bertie_Q3_2013